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Showing unique potential for development

2018-6-1 10:49

In fact, it's no accident that feature games have been surging in China recently. On the one hand, after years of development, the functional games that first appeared in the United States with military training of soldiers' relevant skills have become increasingly mature. The fields of games and cross-border application have also been extended to education, military, medical, commercial, cultural and social management, and their commercial and social values have become increasingly prominent. One of the most successful examples is minecraft. The game has not only become popular around the world, but also achieved great economic benefits and generated great social influence. It even became a compulsory course in a school in Sweden.

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As the largest game market in the world, China has been developing in a diversified way recently, with relevant layout in every segment. Therefore, it is inevitable to pay attention to functional games. In fact, long before the exhibition, a wave of functional games has been set off in China. At the "2018 China interactive entertainment conference" at the beginning of the year, wu xinxin, vice-president of netease games, put forward the view that "functional games will become the next outlet of the game industry". In the 16th ChinaJoy expo, functional games have also become the shining star of new technologies such as virtual reality and artificial intelligence. This year is also the first year that the ministry of culture and tourism has called for the full development of functional games. For a while, functional games become a focus of the entire industry chronic illness.

On the other hand, Chinese games are now facing the challenge of the disappearance of demographic dividend, and the fierce market competition requires game makers to find new blue ocean. In this case, the practical value and social value of games are more valued by the society, and the value of functional games is increasingly prominent, which naturally becomes the focus of the industry.

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In addition, the emergence and promotion of functional games will promote more gamified life experience in society, which is also of great significance to the improvement of life quality and the development of productivity. All these further aroused the domestic manufacturers to the function game's attention.


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